Pithora Paintings are much more than colorful images on walls for the tribes of Madhya Pradesh. They signify the advent of an auspicious occasion (like weddings, childbirth, festivals) in the family or community. It is an art form, which essentially conveys the joie de vivre of the community and mirrors the sentiments of the creators. It thus seemed very appropriate to use this in the channel ID for the state. The execution ofcourse is in a very contemporary style and integrates the form of the main channel logo.