The SPORTS CLUB IDENTS...

To start with, we created a ‘badge icon’ using the logo which in any case encapsulated the spirit of a Sports show. This was designed such that it could be used on the set as well. The body of the ident was a movement around a stadium, created on Cinema4D. Stadium lights illuminate a red ball that is thrown up out of the centre of the field. The Sports Club logo is revealed only at the end of the ID amidst stadium cheering and a crescendo of the vocals.