BEIJING 2008

CLIENT : VOICE OF INDIA, TML LTD.

This was an ident that was created out of sheer inspiration…because there was no client for it, to begin with! We had done China Month for Discovery and were very inspired by all that was being done for the grand event. Faced with the challenge of creating something new and ‘different’ considering every channel would be doing a special package for the Olympics, we used the rings alright… but in a very bold and graphic form. Sports visuals were subtly merges into these and a glossy-glittery effect was given to emphasize the splendor of the event. VOI loved it and immediately acquired it for their Olympics Special show!

wide angle films / september / 2008