JOSE : RED FM

CLIENT : RADIO TODAY, INDIA

In January 2004, Radio Today (part of the Living Media Group) launched Red FM, a 24 hour music channel. The promo was used to promote one of their key RJ’s in Mumbai - Jose. A fun shoot that had Jose at his crazy best in front of a mobile hoarding on Marine Drive brought out the positioning of the channel.

wide angle films / january / 2004