CHUNAV SANGRAM

CLIENT : VOICE OF INDIA, TML LTD.

With the states of Madhya Pradesh and Rajasthan going in for elections, VOI asked us to create an ident for their election special show titled ‘Chunav Sangram’ which literally meant the Election Battle. Both the states have a history of famous royal combats. We drew inspiration from these and created a graphic unit on Cinema 4D which contained the channel logo integrated with a shield and crossed swords. The overall palette and feel was also that of a conventional desert battlefield with the dust kicked up from the hooves of horses, clouding the frame. A lot of time

wide angle films / september / 2008