In Sept 2004 TV Today Network re-launched Aaj Tak in a new avatar, designed by UK based Jump Design.  However, very soon after, we were approached with the brief that without moving away completely from the very red palette used; we needed to tone down the channel look

We re-worked the whole on-air look, introducing black, white and grey in the channel palette, to contrast the red. The look & feel however remained aggressive, bold and direct, in keeping with its hard hitting, fast, tabloid, in-your-face image. We also introduced a very dynamic 3-D look in the IDs and the programme graphics.